Learn the 12 Areas of Preparedness

There are many reasons to prepare today for an uncertain tomorrow, but none more motivating than because we care for those around us. That’s why we invest in health coverage, life insurance, and savings, for example.

But when the lights go out, the waters rise, the winds blow, or the earth shakes, planning and investment in these 12 Areas of Preparedness will pay-off for you and those you love.


1. Food

One simple guideline: Store what you eat. If you love milk, meat, and pasta, store it. If the kids don’t like spinach, don’t store it. A wide variety of nutritious meals will satisfy and enrich when going to the store is out of the question.

2,000 calories per person per day

2. Water

Next to oxygen, it’s our most basic physical need. After many disasters, clean, usable water is scarce. Luckily, before a disaster, it’s the easiest commodity to store.

1 gallon per person per day

3. Shelter

A rooftop overhead can be essential, yet shelter also means rain gear, blankets, hats, gloves, ponchos, sleeping bags—anything that protects from the elements.

Plan for local weather conditions

4. Warmth

It’s likely hard times won’t come on a bright spring day. Being ready to stay warm can assure your very survival. Have a plan with a stove, heater, or some way to start a fire.

Be able to heat without utilities

5. Light

When a power outage lasts for days, you’ll be glad to have a way to light the night. To work, move about, or simply bring comfort, candles, flashlights, and lanterns are essential.

Remember batteries & rechargers

6. Power

Today’s technology provides myriad ways to convert sunlight and fuel into electricity to keep communications, lights, and medical devices operating.

From chargers to generators

7. Sanitation

In the first 24 hours after a disaster, unsanitary conditions can be more dangerous than the initial catastrophe. Be ready to keep yourself clean and properly handle and dispose of waste.

Don’t forget your toothbrush

8. First-Aid

Left unattended, even minor injuries can lead to major health risks. Be ready to clean wounds, splint broken bones, stop bleeding, and even take care of aches and pains.

Be sure to store prescriptions

9. Communications

When cell towers are down, how will you stay in touch with family or get emergency information? emergency band radios and walkie talkies can help keep you connected.

Good to have a solar charger, too

10. Cooking

When considering food storage, think also about how to prepare it. Freeze-dried foods require little preparation—just a way to rehydrate and heat. Utensils and a burner might be all you need to make a good dinner.

Don’t forget a hand can opener

11. Tools

Tools include anything it takes to haul, float, repair, clear, cut, secure, and build. A cart, pack, raft, and some hand tools will be invaluable as you battle the elements.

Idea: solar charger & power tools

12. Planning

Surviving a calamity is a great undertaking that begins with planning. Confidence comes with a plan, training, and investing in what it takes to overcome any unexpected obstacles.

Start with a family evacuation plan

How Prepared Are You?

Preparing in each of the 12 areas can seem like a huge undertaking so we've recently started working on a tool to help simplify the process called the Preparedness Analyzer. Click the button below for a customized preparedness experience to see which areas you are fully prepared in and which areas you might still need to work on.

Continue shopping
View cart & checkout
Continue shopping
View cart & checkout