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  • Get the Basics This Black Friday

    Happy Thanksgiving!

    Happy Thanksgiving tomorrow! I hope your day is full of food and family (and perhaps even some football). Thanksgiving is a day to be thankful, that's for certain, and there is so much to be grateful for! Your health, family, job, and yes, your personal preparedness. Be grateful for that! You deserve to feel happy and confident in your plans for the future.

    We want you to be as prepared as possible for whatever might come. This Black Friday (tomorrow!), we have loads of amazing deals that will help you be even more prepared for disasters, job loss, and any other unexpected emergency that might come your way.

    Head on over to beprepared.com starting at midnight tonight (Thanksgiving) to take advantage of all our amazing door busters and other killer deals. This is a fantastic way to continue preparing for the future. With prices so low, it’s much easier to stock up on gear and add to your emergency food storage without breaking the bank. And that right there is definitely something to be thankful for.

    Not sure what you need? Let’s start with the basics:



    Water is one of the most important aspects of survival. Your body can only survive three days without water. After that, all bets are off. If you’re not sure where to begin, I suggest taking a look at our emergency water options.



    Food is also important. Not only is it crucial to life, but it’s tasty and an enjoyable part of every day. Our freeze-dried food can be stored for up to 25 years, making it ideal for emergencies. But don’t stop there! It’s one of the easiest, most delicious options for your camping, hunting, and other outdoor trips. So if you’re looking for meal options for the next couple of decades, look no further.



    Happy Thanksgiving!Your outdoor gear is useful while camping, hiking, and otherwise being away from technology. But did you know that your outdoor gear can double as emergency gear? So even if you’re not into camping and getting lost in the woods for fun, having some extra gear on hand could prove quite useful should you be effected by a disaster. Even power outages and other minor emergencies can be made much easier by having alternative power sources, extra lights, and other essential gear.


    Of course, there’s a lot more to choose from than what’s listed here. But it’s Black Friday! You don’t have time to read lengthy reports about all our products on sale! Head on over to beprepared.com and take a look for yourself. I guarantee you’ll find something that catches your eye, and the price attached to it will make it that much better.


    Happy Thanksgiving! What are you most looking forward to this Black Friday?


    Happy Thanksgiving!

  • 4 Black Friday Myths

    Black Friday is just a few days away (hurray!), and since we just did a post about some Black Friday Facts, I think it’s time to debunk some myths. Ready? Let’s go!


    1. Doorbusters Are Only for Brick-and-Mortar Stores

    False. You don’t have to go to one of our Utah stores in order to get the amazing doorbuster deals (although that’s certainly an option). Our website has all the deals you’ll find in our stores, so if you don’t want to leave your house the day after eating all that mouth-watering turkey (or if you live in, say, not Utah), then head on over to beprepared.com to get your mitts on some absolutely amazing deals!


    1. You Absolutely Need That $300 HD LED 3D TV!

    A lot of times, shoppers get worked up over some pretty good electronic sales. As enjoyable as a big screen can be, they won’t be much use in an emergency. You’re much better off with a bunch of freeze-dried food, emergency water products, or alternative power sources. Actually, if you have another way of powering your electronics in the case of a blackout or other emergency, then that $300 TV might be useful after all. But make sure you have that generator first.


    1. It’s Called Black Friday Because That’s the First Day Businesses Go Above the Red

    1960s-traffic-jam - Black Friday MythsMany people believe that the name Black Friday references the point where businesses start turning out a profit (they go out of the red and into the black). But that’s no exactly true. Turns out, back in the 1960s, the term Black Friday referred to heavy traffic in Philadelphia. So if you do head out this Black Friday in your vehicle, you can drive with a smile, knowing you’re contributing to the day’s namesake.


    1. Emergency Essentials Is Going to Release Their Doorbusters Early!

    That’s not exactly true. However, we will be giving out some more information on Thursday afternoon as to when our Black Friday deals are going live, so be sure to check our Facebook page for that announcement!


    And there you go! Some fun Black Friday myths to impress your friends over Thanksgiving dinner! We hope to see you back on Friday when we’ll help you save big on a wide variety of products!


    What other Black Friday myths have you heard?


    BlkFri_SocialMed_Ad-3 - Black Friday Myths

  • 5 Black Friday Facts

    The day after Thanksgiving is renowned for its midnight shopping sprees, crazy low prices, long lines, and possibly violent crowds. But there’s a lot more to it than that. Many people believe Black Friday came about because that’s the first day (or close to) that retail sales go out of the red and into the black. However, the BBC report that there is no evidence of that. So what can you even believe? Well, here are five fun Black Friday facts to help sate your curiosity.


    1. Holiday Shoppers Determined Thanksgiving’s Date (Sort Of)

    While not necessarily about Black Friday itself, it does play a large role in the day in which we celebrate Thanksgiving. According to the BBC report, Thanksgiving was always on the last Thursday of November. Sometimes, this became the very last day of the month. In a tizzy, retailers petitioned President Roosevelt to move the date a week earlier so as not keep holiday shoppers back from their stores any longer. To this day, the holiday shopping officially begins the day after Thanksgiving, and for that, you can thank Franklin D. Roosevelt.


    1. Black Friday is a World-Wide Event

    The United States is no longer the solitary observer of this shopping holiday. Now, many countries throughout the world participate in the retail revelry. This is becoming easier and easier, since many companies are online. Countries that participate in Black Friday include Canada, the United Kingdom, Romania, Norway, South Africa, Panama, and many others.


    1. The Day’s Name Is Based On Heavy Traffic

    1960s-traffic-jam - Black Friday FactsIt’s true. At least In Philadelphia, the day after Thanksgiving saw heavy vehicle and pedestrian traffic. The term started in the early 1960s, and expanded out from Philly from then on. Other explanations also came about, but the blackness of the post-Thanksgiving shopping rush is too enjoyable a thought to dismiss, especially since that rush has only grown immensely over the years.


    1. It’s a Weeks-Long Camping Trip

    The record for longest campout in front of stores awaiting Black Friday deals is 22 days. This year, a man has already been camping out since October. If he succeeds in his camp, he’ll be living in a tent, in front of a store, for 33 days. But he’s also doing it to raise awareness for homelessness and is collecting toys and other things for needy local children, so at least he’s doing some good in the process. Other campers, like the ones who slept outside for 22 days, do it to be first in line. No matter what your goal, however, camping is camping, and you’ll most certainly want to have some good ol’ camping gear along for the ride (HydroHeat, anybody?).


    1. Grey Thursday
    Black Friday Store Times - Huffington Post - Black Friday Facts via Huffington Post

    It’s a thing. In recent years, big-name stores would open bright and early on Friday morning around 6:00 a.m. (or, if you’re crazy like Kohl’s, 4 a.m.). As the years went on, the time to open the doors for Black Friday got earlier and earlier until stores were opening at midnight, the earliest possible time while still being in Friday. But, pretty soon, that wasn’t early enough, and Black Friday faded to Grey Thursday, and shops were open late at night on Thanksgiving, then in the evening, and now…right after turkey.

    More and more stores are opening their doors to Black Friday deals on Thursday. Now, once the turkey’s been scarfed down, it’s out the door to wherever it is you're going that’s opening early. According to some, this makes the actual shopping experience less crazy. Hey, it’s something, right?



    Now while you wait for Black Friday to roll around, you can “wow” your friends with these nifty tidbits of information. You’re welcome.



    What other fun Black Friday facts do you have?



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